Time To Step Forward
At a decisive moment for the future of the ocean, the Oceano Azul Foundation challenged More Than Stories to create a campaign featuring influential voices from around the world — urging bold and urgent action at the 3rd United Nations Ocean Conference (UNOC3).
Context
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with the aim of generating political will, demanding accountability and advancing effective measures to address the urgent challenges facing marine ecosystems such as pollution, overfishing and biodiversity loss.
Process
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We also felt the need for a strong symbolic element. This led to the idea of the blue circle in the background, representing our planet.
We highlighted key phrases through on-screen graphics so that, even without sound, each speaker’s message would remain clear.
Sustainable Production
Although we had all the necessary lighting equipment, we chose to hire it in Paris to avoid the environmental impact of transporting it by plane or lorry. This also meant we didn’t need an additional or larger vehicle to move the gear from the airport to the filming location. It was a more practical choice and, above all, a more sustainable one.
Director · Eduardo Militão, Inês Rueff
Producers · Eduardo Militão, Inês Rueff
Image · Pedro Lopes, Vera Moutinho, Eduardo Militão, Inês Rueff
Editing · Inês Rueff, Eduardo Militão
Motion Design · Eduardo Militão
Director · Eduardo Militão, Inês Rueff Producers · Eduardo Militão, Inês Rueff Image · Pedro Lopes, Vera Moutinho, Eduardo Militão, Inês Rueff Editing · Inês Rueff, Eduardo Militão Motion Design · Eduardo Militão
Special thanks to
Maria do Mar Parente
Margarida Lucas Santos
Marta Filipe
Client
Oceano Azul Foundation
Para saber mais
Oceano Azul Foundation